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Tidal Partners MTN to Boost Streaming Business

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Telecommunications company MTN has announced a partnership with Tidal, the popular music streaming service, that will enable MTN users to access the streaming service via their phones through a wide variety of short and long-term subscriptions. The tie-in covers high-quality music, videos, concerts and interviews.

The partnership underscores Tidal’s commitment to its Africa after its historic launch with MTN in Uganda in 2018.

MTN Nigeria’s Chief Digital Officer Srinivas Rao commented on his company’s partnership with Tidal: “MTN has always been supportive of local and upcoming artists. Our partnership with Tidal is another footprint on how we continue to contribute to the growth of the music industry. We will continue to provide platforms like this that enable our customers to consume good music and connect with their favourite musicians.”

Lior Tibon, Chief Operating Officer of Tidal, said, “Tidal naturally generates a hub for creatives of all backgrounds to intimately share their art. This launch taps into a nation with both rising and established performers taking over the entertainment industry, and provides a forum for artists to exchange ideas and foster growth.”

The music streaming ecosystem is blossoming across the continent as smartphones become ubiquitous and internet infrastructure rapidly improves leading to cheaper data offerings.

Tidal is available in fifty-six countries and has more than 60 million songs and 250,000 high-quality videos in its catalogue along with original video series, podcasts, thousands of expertly curated playlists and artist discovery via Tidal Rising.

With the commitment of its owners to create a more sustainable model for the music industry, Tidal is available in premium and HiFi tiers—recordings which include Master Quality Authenticated (MQA), Sony’s 360 Reality Audio recordings, and Dolby Atmos Music.

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