Legendary fashion magazine Vogue has named Chioma Nnadi editor of the iconic magazine’s website vogue.com. Anna Wintour, Vogue’s editor-in-chief and Artistic Director of publishing powerhouse Conde Nast, informed the company’s employees in an official statement dated September 21, 2020 that Ms Nnadi had been appointed to head the magazine’s digital platform.
The London native, who is of Nigerian and Swiss-German descent will replace Stuart Emmrich, who announced his departure in July. However, unlike Emmrich, who prior to his appointment, had a long career in print but no digital experience, Ms Nnadi has served as vogue.com’s Fashion News Director since 2014.
In her new role, Nnadi will oversee all of Vogue’s digital content. “I am so thrilled that Chioma will be the new editor of Vogue.com,” said Anna Wintour. “Above all we know her as someone who intuitively understands fashion and brings to it a genuine love of discovery. She looks in unexpected places and all over the world to find out who is doing the best work and who we should be celebrating now. I absolutely rely on her eye and her cosmopolitanism and her taste. Even better, she is forward looking and understands that Vogue needs to reach new audiences and do so in new ways. She respects our iconic past but is not tied to old traditions. Chioma is an exceptional editor for this role and I couldn’t be happier to see her lead us forward.”
Nnadi is a graduate of English and French Literature from Manchester University and she started her career at the features desk of the Evening Standard Magazine in London, before moving to New York to write for Trace, an independent style magazine. She then went on to work as the Style Director at Fader and then crossed over to Vogue as a fashion writer in 2010. She was named vogue.com’s Fashion News Director.
Nnadi said: “In these unprecedented times, it feels especially urgent and exciting to be telling stories. And now the touch points through which we communicate are more expansive than ever. Vogue has first and foremost been a place of discovery and I think in this moment it feels especially important to amplify the new voices in fashion and culture who are changing the zeitgeist.”